The Digital Upgrade Playbook
by Anna Totterdell, Co-Founder
1. The Systems Gap — and Why It’s Costing You
In fast-moving SMEs, there’s always a scramble to get things working. You bolt together systems, spin up spreadsheets, copy data between platforms — because it gets the job done.
Until it doesn’t.
What starts as a workaround becomes the way you operate. You know it’s not ideal — but you can’t see how to fix it without slowing everything down.
This is the Systems Gap.
It’s what happens when the tools your business uses can’t keep up with how the business actually runs.
And the cost?
- 30–50 hours a month lost to rekeying and chasing updates
- Bottlenecks caused by “Sandra’s spreadsheet” that no one else understands
- Poor decisions because you’re flying blind on data
- Team burnout because processes can’t scale with demand
This playbook shows you how to spot the Systems Gap — and close it.
2. Quick Diagnostic: Are You Still in Spreadsheet Mode?
Tick the boxes that apply:
Score:
- 0–2: You’re in good shape — some optimisation may help.
- 3–5: You’re feeling the strain — it’s time to upgrade key flows.
- 6+: You’re in the red zone — automation will pay back quickly.
This is more common than you think. And no, you don’t need a massive transformation project to fix it.
3. The Automation Triage Tool: Where Should You Start?
Not everything should be automated. But some things should have been automated yesterday.
Use this matrix to sort your processes:
Urgency | Impact | Examples | Priority |
---|---|---|---|
High | High | Timesheet wrangling, finance reconciliation, delivery updates | Start here |
High | Low | Weekly status reports, approval emails | Consider simplifying |
Low | High | Supplier onboarding, quoting processes | Plan for phase 2 |
Low | Low | Team lunch orders, one-off tasks | Leave alone or DIY |
✔️ Identify 1–2 high-friction, high-impact flows
✔️ Look for tasks that are: repetitive, rules-based, multi-step, or error-prone
✔️ These are perfect first candidates for automation
4. Sample SME Upgrade Paths
To help you visualise what this looks like in the real world, here’s how other businesses like yours have started:
🚚 Manufacturer
Pain: Slow sales-to-delivery handover, manual order updates
Fix:
-
Triggered onboarding checklist when deal is marked “won”
-
Auto-status updates on order progression
Result: Saved 10+ hours/week, faster order turnaround, happier ops team
💼 Professional Services Firm
Pain: Timesheets collected manually, messy payroll prep
Fix:
-
Digital form inputs (Typeform > Google Sheet)
-
Automated total calculation + monthly summary to payroll
Result: Reduced finance admin from 2 days to 1 hour/month
🏗️ Construction Contractor
Pain: Subbie invoices and materials costs hard to reconcile
Fix:
-
Link Xero to Airtable to track incoming invoices
-
Flagged discrepancies automatically
Result: Improved margin visibility, fewer missed errors
Each started with one or two automations — then scaled once value was proven.
5. What Good Looks Like (Without Overbuilding)
Let’s be clear: a “digital upgrade” doesn’t mean buying new software or hiring a dev team.
It means designing your operations to be:
- Visible — data is centralised, live, and shared
- Repeatable — flows aren’t reinvented each time
- Documented — anyone can follow and maintain a process
- Automated — no more manual handoffs for the same task every week
- Resilient — no more single points of failure
You don’t need a data warehouse.
You need a system that makes sense for your size, budget, and ambition.
6. How to Get Started (and Not Regret It)
We’ve seen too many SMEs dive into automation… and end up overwhelmed or burned.
So we created a way to try it safely:
🎯 The Automation Starter Pack
What it is:
A fixed-fee, fixed-scope engagement to automate 1–2 critical workflows in under 10 days.
What you get:
- 90-minute discovery workshop
- 1–2 tailored automations using your existing tools
- Clear documentation and handover
- No ongoing commitment
Price: £4,500 flat
Designed for: SMEs who want to see results, not just talk strategy
“It was the nudge we needed. Real results, zero disruption.” — SME Ops Lead
7. Your Digital Upgrade Action Plan
Wherever you are today — spreadsheet chaos or just a few annoying admin loops — here’s how to move forward:
Step 1
Run the quick diagnostic (Section 2). Tally your risks and pain points.
Step 2
Use the triage tool (Section 3) to pinpoint one or two high-impact opportunities.
Step 3
Pick your path:
- DIY automation (if you have in-house skills)
- Book a scope call to explore the Starter Pack
- Share this playbook internally to build buy-in
Final Word
This isn’t about replacing people.
It’s about removing the slow, error-prone steps that keep great people from doing great work.
Fixing this isn’t complex. But it is urgent.
Because the longer you delay, the more time, energy, and clarity you lose.
Let’s start small. Solve one thing. Show the value.
We’ll meet you exactly where you are — and build from there.
Wasting hours on admin that should run itself?
Let’s identify 1–2 quick wins you can automate — without overhauling everything.