Anna Totterdell
Projects Director
Automation in HR: A Balanced View
In the context of UK SMEs, HR functions often operate under sustained and competing pressures. HR teams are expected to manage compliance, support growth, protect culture, and respond to people issues in real time - all while operating with limited headcount, constrained budgets, and systems that were never designed to scale cleanly.
Unlike finance or operations, HR is often required to balance process discipline with human judgement. That tension makes automation both appealing and risky. When applied thoughtfully, it can remove friction and free up time. When applied poorly, it can undermine trust, reduce engagement, and create unintended consequences.
This makes HR one of the most nuanced areas for automation - and one where a balanced, pragmatic approach matters.
The Operating Reality for HR in SMEs
In many SMEs, HR has grown organically rather than strategically. Processes are often layered over time in response to immediate needs: a new starter here, a compliance requirement there, a change in employment law, a rapid growth phase, or a merger.
As a result, HR teams frequently find themselves juggling:
- Multiple disconnected systems
- Spreadsheets maintained by individuals
- Email-driven approvals
- Manual reminders and follow-ups
- Re-keying the same information into different places
This is rarely due to poor management. More often, it reflects the reality of running a business where HR systems are not prioritised until the pain becomes unavoidable.
Why Manual Processes Persist
Despite widespread awareness of automation and digital tools, manual HR processes remain common. There are several reasons for this.
First, HR is often perceived as a cost centre rather than a value driver. Investment decisions tend to prioritise revenue-generating functions, leaving HR to “make do” with what is available.
Second, many HR processes are seen as too sensitive or complex to automate safely. Concerns around data protection, employee trust, and regulatory compliance can lead to caution - sometimes rightly so.
Third, there is frequently a gap between HR and IT capability. HR teams may clearly understand where time is being lost, but lack the technical support or confidence to translate that into practical improvements.
The result is a reliance on workarounds that become embedded over time. Spreadsheets become critical systems. Email chains replace workflows. Manual checks substitute for controls.
Where Automation Delivers Real Value
Automation delivers the most value in HR when it focuses on predictable, repeatable, and rules-based activities - particularly those that consume time without adding proportional human value.
Common examples include:
- Employee onboarding and offboarding administration
- Contract and document generation
- Leave and absence tracking
- Policy acknowledgements and compliance records
- Data synchronisation between HR, payroll, and finance
In these areas, automation can:
- Reduce errors caused by manual re-keying
- Improve consistency and auditability
- Shorten cycle times
- Free HR teams to focus on people, not paperwork
In practice, successful HR automation projects tend to be narrow in scope but high in impact. They remove friction at specific points rather than attempting to redesign HR end to end.
Where Automation Often Falls Short
Problems arise when automation is applied to areas that depend heavily on judgement, empathy, or context.
Performance management, employee engagement, and cultural development are often cited as candidates for automation - but these areas require caution. Automating inputs or reminders may help, but automating decisions or evaluations can quickly feel impersonal or even unfair.
There is also a risk of automating poor processes. If a workflow is unclear, inconsistent, or poorly understood, automation simply hardens those weaknesses into the system. This can make issues harder to fix, not easier.
Another common pitfall is fragmentation. Automating individual processes without a broader view can lead to a patchwork of systems that do not talk to each other, increasing complexity rather than reducing it.
Managing Risk and Trust
HR automation has a direct impact on employees’ day-to-day experience of the business. As such, trust matters.
Employees are generally supportive of automation when it:
- Reduces administrative burden
- Makes processes clearer and fairer
- Improves responsiveness
They are far less supportive when it:
- Feels opaque or arbitrary
- Removes human contact at sensitive moments
- Introduces rigid rules without context
This means that communication, transparency, and intent are just as important as the technology itself. Successful automation is often invisible - it removes friction without drawing attention to itself.
Navigating the Trade-offs
For SME leaders, the challenge is not whether to automate HR, but where and how.
Doing nothing often results in rising inefficiency, increased risk, and HR teams spending more time managing systems than supporting people. Moving too quickly, however, can create resistance and unintended consequences.
The most effective approaches tend to:
- Start with one or two clearly defined pain points
- Focus on time saved or errors removed
- Retain human oversight where judgement matters
- Build incrementally rather than transformationally
Automation should support HR, not redefine it.
What this typically looks like in practice
In most cases, this starts with a short, focused review of how HR processes actually operate day to day - where information is duplicated, where manual effort accumulates, and where errors or delays are most likely to occur.
From there, one or two low-risk automation opportunities are identified, usually aimed at reducing administrative load rather than changing decision-making. Any further steps are taken incrementally, once the benefits, risks, and impact on employee experience are clearly understood.
A Measured Way Forward
HR automation works best when it is treated as an operational improvement exercise rather than a technology project. The goal is not to automate HR, but to remove unnecessary friction so HR teams can do their real work more effectively.
For SME leaders, this means being selective, realistic, and deliberate. Understanding where automation genuinely adds value - and where it introduces risk - allows decisions to be made with confidence rather than enthusiasm or fear.
A balanced approach recognises that efficiency and empathy are not opposites. When used well, automation can strengthen both.



